Fashion & FUBU Legacy

From co-founding FUBU to shaping global street style, J's impact on fashion culture spans decades.

J. Alexander Martin

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What J Does in Fashion

From co-founding FUBU to shaping global street style, J's impact on fashion culture spans decades of innovation and cultural influence.

Co-founding one of the most iconic streetwear brands in history, shaping global fashion culture.

Partnering with brands and designers to create culturally impactful fashion collections.

Strategic guidance for fashion brands looking to connect with culture and community.